广告博士论文参考文献格式模板怎么写？本文以广告论文为例，为大家列举80例论文的参考文献，希望能够帮助大家写好论文。
参考文献标注
参考文献的格式案例一：基于深度学习的广告点击率预测方法研究
[1]基于双向长短期记忆神经网络的老挝语分词方法[J]. 何力,周兰江,周枫,郭剑毅. 计算机工程与科学. 2019(07)
[2]基于卷积神经网络和池化算法的表情识别研究[J]. 陈航,邱晓晖. 计算机技术与发展. 2019(01)
[3]基于门控循环单元神经网络的广告点击率预估[J]. 陈巧红,董雯,孙麒,贾宇波. 浙江理工大学学报(自然科学版). 2018(05)
[4]一种SVD和信任因子相结合的协同过滤算法[J]. 王建芳,李骁,武文琪,刘永利. 小型微型计算机系统. 2017(06)
[5]40%苄嘧·丙草胺可湿性粉剂的研究[J]. 王锋. 化工技术与开发. 2016(10)
[6]基于长短期记忆多维主题情感倾向性分析模型[J]. 滕飞,郑超美,李文. 计算机应用. 2016(08)
[7]大蓟的化学、药理及临床应用特点[J]. 李敏,苗明三. 中医学报. 2016(02)
[8]基于卷积神经网络的搜索广告点击率预测[J]. 李思琴,林磊,孙承杰. 智能计算机与应用. 2015(05)
[9]计算广告:以数据为核心的Web综合应用[J]. 周傲英,周敏奇,宫学庆. 计算机学报. 2011(10)
[10]品牌建设的公共服务性扶持[J]. 张平淡,韩伯棠,李振键. 科技进步与对策. 2006(12)
[1]Valid data based normalized cross-correlation （VDNCC） for topography identification[J] . Mingsi Tong,Yunlu Pan,Zhan Li,Weiyang Lin. Neurocomputing . 2018
[2]A simple method to estimate the time-dependent receiver operating characteristic curve and the area under the curve with right censored data[J] . Li Liang,Greene Tom,Hu Bo. Statistical Methods in Medical Research . 2018 (8)
[3]A New Approach for Mobile Advertising Click-Through Rate Estimation Based on Deep Belief Nets[J] . Jie-Hao Chen,Zi-Qian Zhao,Ji-Yun Shi,Chong Zhao,Paolo Gastaldo. Computational Intelligence and Neuroscience . 2017
[4]Making history[J] . Meetings . 2017 (73)
[5]ImageNet classification with deep convolutional neural networks[J] . Alex Krizhevsky,Ilya Sutskever,Geoffrey E. Hinton. Communications of the ACM . 2017 (6)
[6]An improved anisotropic hierarchical fuzzy c-means method based on multivariate student t-distribution for brain MRI segmentation[J] . Yunjie Chen,Hui Zhang,Yuhui Zheng,Byeungwoo Jeon,Q.M. Jonathan Wu. Pattern Recognition . 2016
[7]Zimbabwe’s domestic opposition to Mugabe’s rule intensifies : regional analysis[J] . Africa Conflict Monitor . 2016 (08)
[8]The MovieLens Datasets[J] . F. Maxwell Harper,Joseph A. Konstan. ACM Transactions on Interactive Intelligent Syste . 2015 (4)
[9]ACM Monthly Chronicles : key developments in East Africa （mid-March 2015 to mid-April 2015） : East Africa[J] . Africa Conflict Monitor . 2015 (04)
[10]Deep learning in neural networks: An overview[J] . Jürgen Schmidhuber. Neural Networks . 2014
参考文献的格式案例二：考虑广告识阈效应的合作广告决策研究
[1]不同决策模式下的双渠道供应链合作广告博弈分析[J]. 钱萍萍,严磊,李敏. 运筹与管理. 2019(04)
[2]产品差异化下的线上与线下供应链合作广告微分对策[J]. 肖剑,李园园,张旭梅. 计算机集成制造系统. 2018(08)
[3]基于补贴限制的双渠道合作广告模型[J]. 陆媛媛,刘佳雨. 吉林师范大学学报(自然科学版). 2017(04)
[4]考虑延时效应的供应链动态合作广告策略研究[J]. 陈东彦,于浍,侯玲. 管理科学学报. 2017(09)
[5]考虑零售商公平关切的双渠道供应链合作广告决策分析[J]. 何丽红,李政道. 工业工程与管理. 2017(04)
[6]基于要素品牌战略的间接广告补贴和动态合作广告策略研究[J]. 许明辉,刘晚霞. 珞珈管理评论. 2017(02)
[7]考虑价格粘性与合作广告的动态供应链研究[J]. 刘洋,戴睿. 甘肃科学学报. 2017(02)
[8]基于公平关切的低碳供应链广告合作-减排成本分担契约与协调[J]. 周艳菊,鲍茂景,陈晓红,徐选华. 中国管理科学. 2017(02)
[9]两层供应链系统最优广告努力水平与直接价格折扣的博弈分析[J]. 何丽红,廖茜,刘蒙蒙,苑春. 中国管理科学. 2017(02)
[10]在线渠道折扣促销下的双渠道供应链合作广告协调研究[J]. 陈国鹏,张旭梅,肖剑. 管理工程学报. 2016(04)
[1]Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price[J] . Fuxiao Lu,Wansheng Tang,Guowei Liu,Jianxiong Zhang. Omega . 2018
[2]Dynamic cooperative advertising under manufacturer and retailer level competition[J] . Anshuman Chutani,Suresh P. Sethi. European Journal of Operational Research . 2018 (2)
[3]Joint pricing and advertising strategy with reference price effect[J] . Lihao Lu,Qinglong Gou,Wansheng Tang,Jianxiong Zhang. International Journal of Production Research . 2016 (17)
[4]Channel coordination with quantity discounts and/or cooperative advertising[J] . Salma Karray,Chirag Surti. International Journal of Production Research . 2016 (17)
[5]A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally[J] . Salma Karray,Simon Pierre Sigué. Omega . 2015
[6]The Strategic Value of Cooperative Advertising in the Dual-Channel Competition[J] . Ruiliang Yan,Zhi Pei. International Journal of Electronic Commerce . 2015 (3)
[7]Cooperative advertising in a supply chain with retail competition[J] . Salma Karray,Saman Hassanzadeh Amin. International Journal of Production Research . 2015 (1)
[8]Cooperative advertising models in supply chain management: A review[J] . Gerhard Aust,Udo Buscher. European Journal of Operational Research . 2014 (1)
[9]Horizontal cooperative programmes and cooperative advertising[J] . Qinglong Gou,Juan Zhang,Liang Liang,Zhimin Huang,Allan Ashley. International Journal of Production Research . 2014 (3)
[10]A Survey of Game-Theoretic Models of Cooperative Advertising[J] . Steffen J?rgensen,Georges Zaccour. European Journal of Operational Research . 2013
[11]Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs[J] . Journal of Marketing Research . 2013 (4)
[12]Pricing and advertisement in a manufacturer–retailer supply chain[J] . Jinfeng Yue,Jill Austin,Zhimin Huang,Bintong Chen. European Journal of Operational Research . 2013 (2)
[13]Supply chain coordination through cooperative advertising with reference price effect[J] . Juan Zhang,Qinglong Gou,Liang Liang,Zhimin Huang. Omega . 2013 (2)
[14]Cooperative Advertising in a Distribution Channel with Fairness Concerns[J] . Jing Yang,Jinxing Xie,Xiaoxue Deng,Huachun Xiong. European Journal of Operational Research . 2012
[15]Co‐Op Advertising in Dynamic Retail Oligopolies[J] . XiuliHe,AnandKrishnamoorthy,AshutoshPrasad,Suresh P.Sethi. Decision Sciences . 2012 (1)
[16]Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system[J] . Sheng-Dong Wang,Yong-Wu Zhou,Jie Min,Yuan-Guang Zhong. Computers & Industrial Engineering . 2011 (4)
[17]A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains[J] . Mir Mehdi SeyedEsfahani,Maryam Biazaran,Mohsen Gharakhani. European Journal of Operational Research . 2010 (2)
[18]Retail competition and cooperative advertising[J] . Xiuli He,Anand Krishnamoorthy,Ashutosh Prasad,Suresh P. Sethi. Operations Research Letters . 2010 (1)
[19]Seller–buyer models of supply chain management with an asymmetric information structure[J] . M. Esmaeili,P. Zeephongsekul. International Journal of Production Economics . 2009 (1)
[20]Advertising strategies in a franchise system[J] . Simon Pierre Sigué,Pradeep Chintagunta. European Journal of Operational Research . 2008 (2)
[21]Coordinating advertising and pricing in a manufacturer–retailer channel[J] . Jinxing Xie,Jerry C. Wei. European Journal of Operational Research . 2008 (2)
[22]Co-op advertising and pricing models in manufacturer–retailer supply chains[J] . Jinxing Xie,Alexandre Neyret. Computers & Industrial Engineering . 2008 (4)
[23]Bargaining rationale for cooperative generic advertising*[J] . John M.Crespi,Jennifer S.James. Australian Journal of Agricultural and Resource Economics . 2007 (4)
[24]An exploratory analysis of the determinants of cooperative advertising participation rates[J] . Matthew G. Nagler. Marketing Letters . 2006 (2)
[25]Generic and Brand Advertising Strategies in a Dynamic Duopoly[J] . Frank M. Bass,Anand Krishnamoorthy,Ashutosh Prasad,Suresh P. Sethi. Marketing Science . 2005 (4)
[26]WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?[J] . Chang-Hoan Cho,University of Texas at Austin) is an as-. Journal of Advertising . 2004 (4)
[27]Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount[J] . Jinfeng Yue,Jill Austin,Min-Chiang Wang,Zhimin Huang. European Journal of Operational Research . 2004 (1)
[28]The Influence of Generic Advertising on Brand Preferences[J] . Amitav Chakravarti,Chris Janiszewski. Journal of Consumer Research . 2004 (4)
[29]The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds[J] . Demetrios Vakratsas,Fred M. Feinberg,Frank M. Bass,Gurumurthy Kalyanaram. Marketing Science . 2004 (1)
[30]Understanding the Impact of Synergy in Multimedia Communications[J] . Prasad A. Naik,Kalyan Raman. Journal of Marketing Research . 2003 (4)
论文参考文献格式
参考文献的格式案例三：广告视觉隐喻对消费认知行为的影响研究 ——融合认知神经科学视角
[1]1998—2015:中国广告学研究热点、趋势及网络[J]. 王东林,耿敬杰. 科研管理. 2019(08)
[2]含蓄还是直白?——隐喻广告效果研究回顾与展望[J]. 禹杭,陈香兰. 外国经济与管理. 2018(10)
[3]2017年中国广告学术研究的八大视点[J]. 许正林,赵琳. 广告大观(理论版). 2018(03)
[4]视觉隐喻广告对消费者注意和再认效果的影响研究[J]. 张红宇,罗霄,蒋玉石,柳萌. 管理世界. 2017(11)
[5]“直白”还是“含蓄”?基于卷入度和图文修辞方式的广告效果研究[J]. 吴水龙,洪瑞阳,蒋廉雄,张新乐. 管理评论. 2017(09)
[6]稳定与异动并存的中国广告市场趋势[J]. 赵梅. 声屏世界·广告人. 2017(07)
[7]营销沟通中图像修辞及其影响[J]. 李义娜. 符号与传媒. 2016(01)
[8]海报语篇多模态隐喻表征类型研究[J]. 杨友文. 外语研究. 2015(03)
[9]CiteSpace知识图谱的方法论功能[J]. 陈悦,陈超美,刘则渊,胡志刚,王贤文. 科学学研究. 2015(02)
[10]实物形状的知觉相似性对视觉隐喻加工的影响[J]. 胡学平,孙继民,曹蕊,姚温青,王美珠. 心理学报. 2014(05)
[11]言与非言的多模态隐喻研究[J]. 王凤. 外语学刊. 2013(02)
[12]浅探平面广告中的多模态隐喻现象[J]. 陈雅婧. 东方企业文化. 2012(07)
[13]多模态视角下的隐喻——兼评Charles Forceville的隐喻研究[J]. 谢竞贤. 外语学刊. 2011(05)
[14]神经营销学研究现状探析[J]. 颜立. 外国经济与管理. 2011(05)
[15]概念隐喻研究的新发展——多模态隐喻研究——兼评Forceville & Urios-Aparisi《多模态隐喻》[J]. 赵秀凤. 外语研究. 2011(01)
[16]广告语篇中多模态转喻与隐喻的动态构建[J]. 张辉,展伟伟. 外语研究. 2011(01)
[17]创新营销思维 神经营销发现“购买按钮”[J]. 马庆国,舒良超,王小毅. 企业管理. 2007(04)
[18]西方思想家对隐喻认知功能的思考[J]. 谢之君. 上海大学学报(社会科学版). 2007(01)
[19]从神经经济学和神经营销学到神经管理学[J]. 马庆国,王小毅. 管理工程学报. 2006(03)
[20]图形艺术的“隐喻”语言探析[J]. 黄有柱. 美术观察. 2003(08)
[1]安全管理中安全标志及其设计要素的感知机理研究[D]. 卞军.浙江大学 2014
[2]社会信息学视域下广告隐喻的认知解释[D]. 彭茗玮.浙江大学 2012
[3]汉英隐喻脑机制对比研究[D]. 陈宏俊.大连理工大学 2011
[4]基于脑电信号分析的消费者品牌延伸评估决策研究[D]. 王小毅.浙江大学 2008
[5]汉语隐喻认知的神经机制研究[D]. 王小潞.浙江大学 2007
[1]广告理论与实务[M]. 大连理工大学出版社 , 戴勇, 2018
[2]新兴研究领域识别计量[M]. 科学出版社 , 郭涵宁, 2017
[3]广告学原理与实务[M]. 上海人民美术出版社 , 郜明, 2014
[4]ERPs实验教程[M]. 东南大学出版社 , 赵仑, 2010
[5]隐喻学研究[M]. 上海外语教育出版社 , 束定芳著, 2000
以上是80例广告论文的参考文献，如果你想了解更多关于论文写作的素材或者方法，可以在本网站查询；如果需要寻求写作帮助，可以在线咨询。