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英语毕业论文范文:marketing、Products And Service

论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-05-13编辑:felicia点击率:16175

论文字数:9037论文编号:org201505081932569616语种:英语 English地区:中国价格:免费论文

关键词:

摘要:这是国外英文毕业论文,主要阐述了市场营销与产品和服务关系研究。

企业产品的转化需要一定的营销策略,针对性地为客户提供贴心的服务和到位的帮助。营销系统,提供高标准的营销策略,能够帮助许多大型和小型企业获得成功。一个企业的成功是由很多因素来决定的,专业的员工,良好的信息系统和优秀的实践能力都是极其重要的,本文讲述了企业发展中产品和服务的重要性。


INTRODUCTION:


MEANING OF Marketing AND MARAKETING MANAGEMENT:


Marketing as a business function will change with the movement of products and service from the producer to the user. Ability to sell at a profit is the critical test.


The marketing system that delivers out high standards of living consists of many large and small companies seeking success. Many factors contribute to making a company successful great strategy, dedicated employees, good information system and excellent implementation.


Many people's minds are stereotyped fixed that large companies operating in highly developed economies use marketing involves with inside & outside the Organization Swat Analysis. Any large & small scale organization can build in.


MARKETING:


Marketing has often been described as 'the as of selling products'. But people are surprised when they hear that the most important part of marketing is not selling! Selling is only the tip of the marketing iceberg. Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.


Marketing is a 'social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.' It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value fro customers in return.


Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable.


The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.


MARKETING MANAGEMENT:


Marketing is the process of planning and executing the conception, pricing promotion, and distribution on ideas, goods, and services to create exchanges that satisfy individual and organizational goals.


Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and compositio论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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