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留学生Product design毕业论文

论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2014-07-07编辑:felicia点击率:11204

论文字数:10695论文编号:org201407062121243352语种:英语 English地区:中国价格:免费论文

关键词:Product designproduct valuecognitive and affective responsespositive effectperceived value

摘要:产品设计的新颖度和创意度直接影响产品的销售和消费者对产品的感知度,好的产品设计不仅可以凸显出产品的特点和优势,而且可以引起消费者的好奇心和购买欲,更重要的是产品设计要体现产品的实用性。本文通过产品设计的过程和特点,体现产品设计的重要性。

摘要 ABSTRACT

1. 前言 1 Introduction

产品设计和具体产品的形状和外表一直被认定为能够提升产品价值,促进新产品大获成功的重要因素,产品设计能够唤起消费者的认知,引起观察者的情感反应,这可以用来调整产品定位,以使其更有吸引力。

虽然工业设计方面进行了很多出色的研究,并在提升顾客对产品功能的认知方面,包括诸如产品实用、安全和舒适方面的认识都产生积极影响。但是,对于客户感知产品的美和社会意义方面的研究一直没有得到重视,而直到最近才被广泛研究。

本文尝试去测试是否汤锅设计不仅沟通了有关内容的一系列的定性属性的潜在客户,即质量和健康,也引发对美和同类产品的差异的积极情绪的反应感知,即公司可以利用的价格溢价


Product design and specifically product shape and 'looks' have long been identified as factors that may contribute to product value and new product success. Design of products evokes both cognitive and affective responses in the mind of the observers and this can be used to tailor a more attractive product proposition.


While a lot of excellent research has been conducted on the positive effect that industrial design can have on the perceptions of customers about the product functionality, embedding issues like utility, safety and comfort, the importance of the perceived value by a customer on judgements about product elegance and social significance have not been extensively studied until recently.


In this thesis I am trying to test whether Yes please soup pot design not only communicates to the potential customer a series of qualitative attributes about its content, i.e. quality and healthiness, but also triggers positive emotional responses on the perceived beauty and difference with similar products and that can be leveraged by the company to command a price premium


2 NEW PRODUCT DEVELOPMENT AND PRODUCT DESIGN

New product development processes are the subset of standardized procedures that companies use to manage the new product project phases that lead to the launch of new products in the market.


The objective of these procedures is to implement a systematized approach to ensure the potential of new projects based on their financial and development feasibility while maximizing the value of new products as perceived by its target customers.


2.1 What is industrial design

Industrial design is the set of activities within new product development processes that deal with optimizing the functionality and appearance of a product to maximize its value for both consumer and manufacturer (1).


The ultimate objective of a product design is thus to align the set of attributes embedded within the product with the target customer pReferences and to implement them in a way that they are actually perceived and valued by them. In order to achieve a successful design and implementation, companies engage in direct market research to elicit the target customer segment implicit and explicit needs ('the voice of the customer') and align those with product attributes, using techniques such as Quality Function Deployment (QFD) which systematically links the needs the product must satisfy with technical specifications while also prioritizing them based on the level of importance to customers.


At the same time, the identification of the customer segment preferences and the mapping of those within a perceptual map, comparing how well different products in the market fulfill the identified needs, allow for the design of specific product propos论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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